Creating really good content is at the heart of any branding strategy you may think of, for it will bring your most ideal clients closer to you. It will help them find you, connect with you, and when some of them are ready, even work with you. So, how can you create a really good content creation strategy and not get overwhelmed?

When we think about the multiple outlets available to make our content available to our people, it may feel a little (if not very) overwhelming.

In my case, I have both a blog and a podcast; a couple Facebook Pages (my business page and podcast page), two Facebook Groups, an Instagram Account, my Linkedin Profile and two Linkedin business pages.

And yes, without the proper planning and strategy, it can get really overwhelming. So, here I’m sharing how I do it.

Planning ahead your content creation process

Most marketing strategists would agree that planning ahead your content is the key to setting the direction you’ll be heading to during the next days, weeks or even months. It allows you to be more strategic and be more efficient with your time and resources.

If you always create your content on the fly, you might be wasting many opportunities to re-purpose that piece of content into many other pieces that would get you covered for the next couple of days or weeks.  Also, you may be limiting the reach of the content to members of your ideal audience.

What has worked for me is to plan ahead what I’m going to write or talk about during the next month. What I do is to ensure that content is relevant according to the business activities planned for that same month.

For instance, if I’m planning to launch a Linkedin course by the end of October, most of my content during the prior weeks will be about Linkedin. Some titles may be: why Linkedin is important for your business, how to make the most of you Linkedin profile and probably a couple of Linkedin success stories from clients.

Creating systems for content creation

Another tool that helps me a lot is using a Trello* board to plan ahead content pieces and posts for my social media accounts. Inside that board, I have a list for each social media account and within each list, I plan what I’ll be posting.

This helps me have a broader view of what I’ll be posting on each account during the next days or weeks. When I’m working with a team, I can also share my Trello* board with them to help out.

My third tool is scheduling future posts in social media. Especially on Facebook, I like to take the time to schedule posts for the whole week. I usually do this on Sundays and it takes me about an hour or less. I’m seriously considering using a social media scheduling tool such as Meet Edgar where I can take care of all my social media accounts at once. When I get there, I’ll share with you an update!

*Note: I can get a whole free month of Trello Gold if you use this link to create a free account with Trello. This does not represent any cost to you.

Re-purposing content

Avoid confusing content creation strategy with creating loads of different new content pieces on a variety of subjects. Instead it’s more about re-purposing your quality content into different formats to reach a wider audience.

A couple examples of this is how I wrote an entire book manuscript out of a two-hour training I used to teach all the time. I write blog posts and social media posts out of my podcast episodes. Also, I created webinars to dive deeper into some abstract concepts that needed a more visual approach.

My advice to you is that the next time you sit down to write something for your blog, your podcast, a FB Live, or YouTube video, think about how many pieces of content can be drawn out of that same piece of content. That way, when people stumble upon one of these they can find more content created by you about the same subject.

In summary, setting up your strategy, planning ahead and creating systems to support your content creation are the best ways to avoid feeling overwhelmed about it. Hope this helps! Let me know how it goes!

Mariely Sylvette Martínez is a Marketing Strategist & Branding Consultant assisting solopreneurs to be seen, boost their authority and attract a steady flow of their most ideal clients. She is the host and producer of PodQueens Latinas podcast.